Posts Tagged: mexican
There was just a group of Florida researchers here in California sharing their experiences with ambrosia beetles and a fungal disease in avocado and other members of the laurel family. This is a pest/disease complex similar to that found here caused by a shot hole borer and fusarium. Avocados grown in Florida are of the West Indian or West Indian cross with Mexican or Guatemalan varieties. They are usually big, green fruit that tend to be of a lower oil content. Some marketers promote them as “low cal” or “slimcados” as a result. Whatever.
One of the things that struck home during these wonderful talks was the pronunciation of the word Hass. It was “hozzz”. The “a” was pronounced like the a in hot, not in hat. It made me think that this is probably how our familiar fruit is probably pronounced in much of the US. I also hear Californians (and CA growers, too) pronounce this iconic fruit “hozzz”. The generally accepted pronunciation of this name is “HaaaaSSSSS”. Like in the verb “has” - “He has an avocado”.
The fruit variety was found by a California grower named Rudolph Hass in the 1920's. The name Hass is of German origin. How it has come to be pronounced differently from his name is not clear to me. According to Google Translate, even in German it is pronounced as “has”, though with a somewhat clipped “s” on the end.
And not only has the pronunciation of the name been changed, sometimes the spelling in many produce departments is “Haas”. I once saw it on packaging spelled this way and when I asked the produce manager how that had happened, he told me that they had asked the packer explicitly to spell it that way because that's the way the consumers wanted to see it spelled.
So, the consumer drives the market. Maybe how people say it isn't important, as long as they know what they are buying and enjoy the fruit. At least most Californians seem to know how to say the word Hass.
Can you say Hass?
Photo: On the left: Florida (Slimcado) avocado. On the right: Haas avocado or Lamb-Haas. From: The Gardening Cook, http://thegardeningcook.com/slimcado-information/
Hass vs Haas
Because of anticipated inclement weather, the producers of the TV program California Country canceled their visit to the UC Lindcove Research and Extension Center's annual citrus tasting on Friday, which this year featured the dedication of two new facilities and the celebration of the facility's 50th anniversary.After a bitter cold week and a night of heavy rain, the weather on Friday turned mild and dry for the well-attended and notable occasion. And even though the California television magazine wasn't present, the festivities were covered by a TV crew that traveled all the way from Sinaloa, Mexico.
Reporter Juan Francisco Sotomayor Valdéz and a photographer from Televisoras Grupo Pacífico gathered information, photos and footage for a 12-minute segment that will be broadcast on a television program that is offered on Sundays at 3:30 p.m Pacific Time. The segment on Lindcove, Sotomayor said, can be viewed on the Internet only while it is broadcast live, probably on Sunday, Dec. 27.
Turning the tables on the visiting reporter, I dusted off my Spanish to ask him a few questions on video about the team's willingness to travel more than 1,000 miles to a citrus research station in the United States. In his response, Sotomayor said they were visiting Lindcove because they understand that UC scientists are leaders in conducting citrus research.
The TV show has also had the opportunity to cover citrus research facilities in Valencia, Spain, and in Brazil. Sotomayor said the program's viewers would be interested in experiences UC researchers have had with the more than 200 varieties of citrus offered to growers in the United States. See the video below: