California travel outlook improving: Forecast predicts upturn in number of tourists

Dec 15, 2009

More good news from UC’s Small Farm Program.

The California Travel & Tourism Commission has released a report that predicts an increase in both domestic and international tourists visiting California over the next five years as the world economy recovers.

2009 was a hard year all round for most traveler-serving businesses, but the worst seems to be over. The report predicts 2010 will see positive growth in both domestic and international travel, with peak growth coming in 2011. Global economic recovery and a weaker dollar will aid the rebound in international travel, with increasing numbers of travelers to California coming from China and India.

For ideas about how to attract some of these visitors to your farm or ranch, contact your local city or county visitors bureau or staff at your closest California Welcome Center.

The travel outlook report comes from the California Travel & Tourism Commission's tourism industry website that provides a vast store of research and promotion resources.

Another great way to increase your agritourism presence…

The UC Small Farm Program hosts a searchable, online directory of California agricultural tourism operations, for use by visitors looking for a farm or ranch to visit. The directory is located at www.CalAgTour.org.

If you are a working farmer or rancher operating an agritourism business, you are invited to complete the application online so your business is included in the directory. If you're already listed, please check your listing, and update it if needed.  You can use the sign-up/application form for updates.  UC’s Small Farm Program is currently updating and planning new promotions for the directory and would love to include more California farms and ranches open to visitors.