Mar 7, 2011
Agritourism can increase revenue on farms and ranches. Some examples of potential revenue streams are: farm stands, agriculture related gifts, on-farm activities, hospitality services, and value added food products.
UC ANR’s new publication Marketing Strategies for Agritourism Operations can help those interested in agritourism create or improve their marketing strategy. Main topics include:
- What is a marketing strategy
- Understand the market
- What makes you special
- Develop your message
- What is your marketing cost
- Launch a promotional campaign
- Sell smart
- Evaluate your marketing success
Those looking to visit a farm or ranch will find a great variety of on-farm experiences and farm-fresh products available throughout the state at UC’s Agritourism directory.
All California agritourism operators can participate in the directory at no cost. Sign up here today!
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