A global study of the complex factors influencing the supply and demand of avocados around the world reveals challenges and opportunities on the horizon.

At the current pace, there will likely be a surplus by 2030 so research has been updated to evaluate ways for the industry to act now including stepping up demand creation to stay competitive.

Eric Imbert, a lead researcher from CIRAD, French Agricultural Research Center for International Development,  reviews the quickly evolving trends and his three key pieces of advice for the global industry.