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LinkedInPosts Tagged: sales
The Measure of Citrus
So, I got the question of what a carton of ‘Meyer' lemons weighs
Because different types of fruit are different sized, but usually the container in which it is sold stays the same, the product is going to have a different weight for the same volume. Big fruited pummelos fit fewer fruit and weigh less in a given volume than little kumquats will. However, some varieties are also sold by the weight. California ‘Valencia' oranges for some reason used to weigh 37.5 pounds per carton until 2010 when it was restandardized to 40 pounds. That kind of makes sense.
A local tangerine packer/grower says that they have always packed into half-bushel “cartons” which are 38-pound cartons. More and more the “Cuties” and “Halos” go into 5-pound equivalent cartons.
A California carton is different from a Florida carton which is 4/5 of a bushel box or a ½ field box. There a field box is 1 3/5 bushel or a 2-compartment open-top wooden container equivalent to 90 pounds of oranges or 85 pounds grapefruit or 95 pounds tangerines.
From Google:
A bushel (abbreviation: bsh. or bu.) is an imperial and US customary unit of weight based upon an earlier measure of dry capacity. The old bushel was equal to 2 kennings , 4 pecks or 8 gallons.
The name comes from the Old French boissiel and buissiel, meaning "little box". It may further derive from Old French boise, meaning "little butt".[
The butt was a measure of liquid volume equaling two hogsheads. This equated to 108 imperial gallons (490 l) for ale or 126 imperial gallons (570 l) for wine (also known as a pipe), although the Oxford English Dictionary notes that "these standards were not always precisely adhered to".[1][2]
The butt is one in a series of English wine cask units, being half of a tun.
The tun (Old English: tunne, Latin: tunellus, Middle Latin: tunna) is an English unit of liquid volume (not weight), used for measuring wine,[1] oil or honey. Typically, a large vat or vessel, most often holding 252 wine gallons, but occasionally other sizes (e.g. 256, 240 and 208 gallons), was also used.
So that's what a carton of ‘Meyer' lemons weighs.
Avocados are usually packed into lugs which weigh 25 pounds and can hold a variety of different sized fruit, but they all fit into the same sized carton.
goleta label
Organic Blueberries Make More Money
Synopsis of: “The Organic Premium for California Blueberries” by Hoy Carmen, professor emeritus in the Agricultural and Resource Economics Dept., UC Davis
Commercial-scale production of blueberries in California is a relatively recent development. California first reported blueberry statistics in 2005 when there were 1,800 acres of blueberries harvested and production of 9.1 million pounds with a total value of $40.58 million. Harvested acres increased to 3,900 acres in 2010 with production of 28 million pounds and a total value of $75.98 million. Growth continued through 2015 with California Agricultural Statistics Survey (CASS) reporting 5,700 acres of blueberries harvested, production of 62.4 million pounds, and total value of $116.98 million.
California blueberries are shipped throughout the U.S. and to a number of export destinations. During the 2016 harvest, California's largest U.S. market was California, which accounted for 34.75% of California's total fresh blueberry shipments of 46,493,407 pounds.
The largest out-of-state domestic shipments were to Texas, Oregon, Washington, Arizona, New York, Minnesota, Utah, and Pennsylvania. These states collectively accounted for 36.54% of California shipments. Canadian shipments of 5.54 million pounds accounted for 11.9% of California's volume and made up 67.1% of exports.
Typically, the price per pound of organically grown blueberries is higher than for conventional production. Prices also vary by package size, with smaller package sizes usually selling for more per pound than larger packages. There is usually a premium for the first portion of the crop-marketing year, and the overall level of prices will vary by year. Prices can also be expected to vary by geographic location. California organic blueberries are among the first domestic fruit on the market when prices tend to be seasonally high.
Growth in California organic blueberry production has outpaced conventional production for several years, and California accounted for about half of the U.S. supply of organic blueberries in 2014. The organic share of California blueberry shipments in 2016 was 23.1% in terms of volume and 34.8% in terms of value. The larger share of value is due to the premium price for organic blueberries.
The organic premium, which averaged $2.28 per pound in both 2015 and 2016 (78–79% of the conventional fresh blueberry price), varies by package and over time. California has some of the earliest domestic blueberry production, with relatively high prices for both conventional and organic blueberries at the beginning of the season. The proportion of shipments that are organic decreases as the season progresses and the organic premium tends to be highest after the first one-third of the season. The growth of organic blueberry production in California, relative to overall California production as well as U.S. organic blueberry production, seems to indicate a comparative advantage for organic blueberries in California. Further growth of organic as well as total blueberry production in California is expected.
For the full article see:
Organic production costs, South Coast
Conventional costs, South Coast
Conventional, San Joaquin Valley
Report on US Organic Sales, 2016
https://www.nass.usda.gov/Newsroom/2017/09_20_2017.php
Blueberry fruit
Products that make Your Avocados Grow Better?
Horticulture is the cultivation of plants as ornamentals or for the production of food. When things go wrong (plants grow poorly or not at all), horticulturists sometimes turn to products that can “cure”, revitalize, invigorate, stimulate or enhance the growth of their plant or crop. A horticultural consultant colleague of mine, has often told me, “There are no miracles!” Unfortunately, when nothing else has worked, many people will turn to so called miracle products in hopes of a cure. Products that purport to give you that miracle are termed snake oil. Snake oil products claim many things, but usually without referenced research reports from Universities. Snake oil products almost always offer numerous testimonials to support their use. Those who provide testimonials are usually not researchers. Professional horticulturists, farmers and gardeners should be able to recognize snake oil products and avoid their use—we should base our horticultural decisions on sound research based information, not on marketing claims and testimonial based admonitions.
Science Based
The most creative and effectively marketed snake oil products often cite sound biological facts or knowledge and then attempt to link their product to this knowledge, but references to the published research about their product are always missing. Very often, snake oil products will use jargon relating to the chemistry, biology or microbiology of their products in an attempt to impress potential users with terms that sound informative but are used in a meaningless context. In some cases, these products are “ambulance chasers” and follow the most recent pest outbreak or natural disaster in an attempt to make money from desperate clients.
Works on a new principle
A prime indicator of snake oil products are that they rely on a new principle that gives them their efficacy. This “new” principle may be entirely fabricated by the manufacturer or have a shred of truth based in current science, but the science is so distorted that there is no truth in the claim. Very often the active ingredient is not listed on the label and is a “secret” or proprietary substance. A clear explanation of the scientific principle, its discoverer, where it was published and how it relates to the product at hand is rarely or never available.
Research Based
Some products make claims of efficacy based on extensive research. But who did the research? Upon inspection, we find that independent, third party research, published in a peer reviewed journal is lacking. In house research or research conducted by contract with other companies may not have the same degree of objectivity as University based research projects. Some products allude to University research but never tell the user that the research found that their product was not effective. Sometimes product literature tells outright lies about the efficacy of the product discussed in the research.
Sometimes a retired researcher will start selling a product based on the good research they have done in the past, but with little bearing on the efficacy of the current product or material. Past affiliations with Universities are no guarantee that products developed after the researcher has left the institution are efficacious. Only current, published reports of efficacy in peer reviewed journals are acceptable references.
Snake oil products can sometimes be lawbreakers!
Products that purport to control a pest such as a disease organism or an insect or weed, but are not registered with the State or Federal EPA and do not have pesticide registration numbers, are not pesticides and can not be used for that purpose. It is a violation of state and federal laws to apply products as pesticides when they are not labeled for that use. Sometimes a product claims to boost plant health and thus avoid diseases, also avoiding the pesticide registration process. Health boosters, activators, and stimulators are not considered pesticides by regulatory agencies; however, they are often not efficacious or supported by University research findings.
It is too good to be true
Some problems like Armillaria (which causes root rot and basal cankers of many ornamental and orchard trees) are essentially incurable. All the traditional sources of information suggest ways to limit the disease but no “cure” is offered. Along comes a product that kills the pathogen and reinvigorates the sick host. Sounds too good to be true? Then the product is probably snake oil. Rarely do efficacious pest management practices or products come to market without some kind of University based research. Again, there are no miracles.
Soil Microbiology Products and Services
All plants have root systems and almost all are rooting in soil, and since we do not see their roots very well, there is a lot of snake oil that concerns soils and soil treatments. Polymers, growth activators, hormones, vitamins, fertilizers, worm castings, composts and their teas, are but a few products that may fall into this category. Since none of these products claim to be a pesticide, the careful efficacy testing required for state or federal registrations is not required. Efficacy claims can run to the extreme.
Mycorrhizal Fungi
Some of the most convincing products are those that have solid scientific basis for efficacy but no direct evidence that they work. A classical example is fungal mycorrhizae forming inoculants for landscape trees. Mycorrhizae are not snake oil. However, some products that purport all the things that mycorrhizae can and do achieve for plants may be. Many of the numerous scientific papers written on mycorrhizal fungi do not indicate that mycorrhizae are necessarily lacking from most soils, or that the products used to add them to soil are viable. In a study of ten commercial mycorrhizae products, Corkidi et al.(2004), found that four of the ten failed to infect the bioassay plants and in a second trial, three of the ten products failed to infect.
Biological control
A considerable amount of time is spent each year by companies producing biological control microorganisms. Although these often show good efficacy in university based laboratory or greenhouse trials, and this research is published, there are few products that show efficacy in field-based trials. Many of the Trichoderma based products simply do not work when applied as products outside the lab or greenhouse. Biological control of soilborne diseases is an elusive thing that we seek to understand constantly, catch glimpses of in the field, study intensively and consistently fail to recreate when and where we want it to happen. Rarely has a single organism been applied with disease control effect in field settings. Soil ecosystem level changes (like massive mulch applications) can promote biological control of root rot diseases, but these effects are caused by many kinds of fungi that are naturally occurring in the environment.
Soil Food Webs
Manipulation of Soil Food Webs is purported to balance all the complexities of soil so that plants will grow well. The concept is to balance the various microorganisms so that the soil will benefit the crop at hand. Lab services are used to diagnose the organism content of a given soil sample. Horticulturists then use this information to make the recommended changes to modify the soil ecology and enhance plant performance. A “healthy soil” will grow healthy plants; a “sick soil” is unproductive. The theory predicts that in poorly managed soils, all the “good” fungi are killed and only the plant pathogens remain. The data relating good fungi to bad and how their populations interact is rarely given and published references with this information are lacking. Detailed information on the interactions of soil food webs with specific plant pathogenic fungi are distinctly lacking in the literature.
Soil food webs are complex. Ferris and others have found that nematodes are good indicators of the status of the soil food web. Since nematodes feed on fungi and bacteria, the two most important manipulators of organic carbon, nematode guilds can be monitored to determine the various successional stages of decomposers in a food web. Maintenance of labile sources of soil organic carbon ensures adequate levels of enrichment for opportunist bacterivore nematodes and thus adequate fertility necessary for crop growth. Labile organic carbon can be supplied by organic amendments or by the roots left behind after a crop is harvested. Organisms come and go in the soil, dependent on carbon available for their growth. If one group (guild) of bacteria or fungi use up the available food, another will take over on what is left. Ferris and others refer to the changes in food web function as functional succession. Analysis of nematode fauna has emerged as a bioindicator of soil condition and of functional and structural makeup of the soil food web. Nematodes are used to assess the food web because evaluation of the food web structure is in itself very difficult; you would have to inventory and assess all of the participants. Functional analysis of the web is difficult because it may not indicate how the various functions are being accomplished or whether they are sustainable. Merely counting bacteria and fungi gives nothing but a snapshot view of what was happening the day the samples were obtained. Since nematodes are the most abundant animal in soils, they can be used as a tool in assessing the structure, function and resilience of the soil food web.This understanding of the biology of soils is new and not yet practicably applicable on a wide basis.
Compost Teas
A natural extension of food web science is the use of compost teas to “strengthen” the food web. Compost teas are “brewed” from compost usually in an aerobic fermenter. They may be aerated or non-aearated. Because the feedstock (compost) is highly variable, the resultant teas can also be quite different. Due to the tremendous number of variables in “brewing” compost teas (ph, fermentation time, water source and content, temperature, added nutrients, feedstocks and aerated vs. not) the results are hard to replicate and quite variable; this makes studies hard to publish. Compost teas contain many different substances plus nutrients that plants can use for growth or that can act as plant growth stimulators. The problem comes with rates. How much do you apply and how often? There is a lot of experimentation going on by the users of the teas but not much validation in the academic community (especially research on trees) due to the variability of these systems.
Horticultural Myths
These are practices and or products that many people working in our industry may hold to be useful but have no scientific basis for their method of action. They are formed from misinformation passed on over the generations or from common observations that are misinterpreted. A good example is that of placing gravel or rocks in the bottom of a planting hole to increase drainage for the rootball. This is borne out by the fact that these drawings exist in old books. Even though the mistakes are corrected in modern texts the myth that rocks in the bottom of a planting hole creates drainage, lives on today, and actually shows up in some modern landscape architectural specifications.
Another myth is the notion that pruning woody plants stimulates their growth. The more severe the pruning, the more the plant is shocked into good growth. Although the growth of latent buds from major limbs that have been headed back leads to copious regrowth, if you compare the overall growth of this tree to a similar unpruned tree, the pruned tree will have grown less on the main trunk over the same amount of time. Transplanted trees do not need to be pruned to compensate for their root loss. Sometimes when trees are moved, compensatory pruning is done to “balance” the roots with the shoots. Research has consistently shown that as mentioned above, pruning is a growth retarding process, and thus slows the establishment of transplanted trees.
There are many funny ideas about mulches. Almost any mulch can be applied to the soil surface with few bad affects. There are some exceptions where the mulch contains toxic acids or contains weed seeds. However, the belief that high C:N ratio mulches (contain a lot of wood) will extract nitrogen from under the soils to which they are applied has little or no scientific evidence to support it. Just the opposite is true. Over time, woody mulches decay and release nitrogen to underlying root systems.
A product that has attained Horticultural Urban Legend status is Vitamin B1. In the 1930's, Caltech's James Bonner discovered, that Thiamin (vitamin B1) was able to restore growth to pea root tips that had languished in tissue culture. It was concluded to be essential in plant growth media. Bonner later found that B1 had little growth promoting effects on most whole plants in hydroponic culture, but that some plants such as camellia, and cosmos showed dramatic growth increased to added B1 vitamins. Bonner latter discovered that thiamin production was associated with the foliage of growing plants. The hoax was on in 1939 when Better Homes and Gardens magazine ran an article that claimed thiamin would produce five inch rose buds, daffodils bigger than a salad plate and snapdragons six feet tall! In1940, Bonner entered into collaborative research with Merck pharmaceutical company to master the growth promoting effects of B1, account for the wide variability in his experimental results and develop a product that gave consistent good results. Bonner proved during this period that B1 was phloem mobile was made in leaves and transported downward in stems. Bonner's experiments with Cosmos continued, but with varying results, so he sought cooperative research with University experiment stations around the country. Results were mixed, some showed growth promotion, most not. By 1940,other physiologists widely reported negative results. By1942 Bonner was debunking his own discoveries, stating that the effect only ever occurred in very few plants and that since thiamin was found in soil itself, field applications were unlikely to benefit plants. Bonner ultimately fully retracted his claims of efficacy by saying “It is now certain, however, that additions of vitamin B1 to intact growing plants have no significant or useful place in horticultural or agricultural practice”. The public craze and fanatical headlines about thiamin continued but Merck withdrew all interest and funding in the concept so as to distance itself from a product that does not work.
Conclusions
New products come and go. Snake oil products often disappear rapidly, when their efficacy fails to materialize after application. Products that confound their purported results with fertilizers or growth stimulators can persist, but eventually they too fail to live up to expectations at some point and will fade from popularity. Try to obtain some kind of consensus with university based research or other peer reviewed research reports, field efficacy trials that you run for yourself, and not on the testimonials of others. If you decide to conduct your own trials, they must be replicated and statistically analyzable, otherwise they are little more than anecdotal observations that have little value in quantifying the effects of the above mentioned products and practices. For more help with trials, seek out University Extension agents and specialists. This is their job, and they are willing partners in field research. After awhile, you will be able to ascertain the nature of the “oil” before you purchase it.
soil salinity irrigation
