Another Way to Figure Out What to Grow and Market
USDA Specialty Crops, the Agricultural Marketing News Service and What's Worth Planting
The AMS Specialty Crops Program helps buyers and sellers of all sizes in the U.S. produce industry to market their perishable products in the most efficient manner. They partner with State agencies and other industry organizations for the benefit of nationwide growers, shippers, brokers, receivers, processors, retailers and restaurants, direct to consumer sales, and the foodservice industry.
The program offers a wide array of services that span from helping market the quality of products to ensuring that there is fair trade in the produce industry. The program also helps specialty crops growers and handlers to combine their resources to help their respective industries overcome marketing barriers.
This is also a great website for trolling for potential alternative crops – what is selling, where, for how much and whether it might be a good idea to plant that crop. Check it out:
Main page of AMS:
https://www.ams.usda.gov/market-news/fruits-vegetables
Choose from different fruits:
https://www.marketnews.usda.gov/mnp/fv-nav-byCom?navClass=FRUITS&navType=byComm
For avocados you can see what the various prices are in different markets and times:
If you are interested in coffee prices, it's still considered a "commodity" and a California grown coffee will not be listed:
https://www.fas.usda.gov/data/search?f[0]=field_commodities:609
The USDA Specialty Crops Program also has a food safety certification program that might be of help to growers. In April 2016, the Specialty Crops Program's Specialty Crops Inspection Division (SCI) launched GroupGAP, a new food safety certification program that is part of our USDA Good Agricultural Practices (GAP) suite of services. Our voluntary USDA GAP programs help verify that produce growers and handlers have taken measures to reduce the risk of contamination. Commercial buyers look for USDA GAP-certified suppliers to source safe specialty products. While larger operations can devote the resources needed to become GAP certified, some smaller entities cannot. Until now. GroupGAP allows farmers, food hubs, and marketing organizations of all sizes to band together and pool resources to achieve USDA GAP certification.
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